Ingredient Guide

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What's inside your shampoo matters.

Good hair care isn't about one ingredient doing everything. It's about how thoughtfully chosen ingredients work together to cleanse, nourish and support the feel and appearance of the hair.

For our Moringa Shampoo, each key ingredient has a purpose. From Moringa Leaf Extract and Panthenol to gentle cleansing, conditioning, moisture and shine support.

Every ingredient in our formula has a role to play. Some cleanse, some condition, some support moisture and manageability, while others help create the right texture, stability and freshness of the product.

Moringa Leaf Extract and Panthenol give this shampoo its distinctive ingredient story, but the complete formula creates the experience. The cleansing system removes everyday impurities, conditioning ingredients support manageability, and the supporting ingredients help maintain the texture and integrity of the formula.

That's what we mean by thoughtfully formulated ingredients with a purpose, working together.

Here's a closer look at what each ingredient is doing in our Moringa Shampoo.

Hero Ingredients

Moringa Oleifera Leaf Extract
Moringa Oleifera Leaf Extract, commonly known as Moringa Leaf Extract, is a plant-derived ingredient obtained from the leaves of the moringa tree. It is valued in skincare and hair-care products for its antioxidant and conditioning properties. It helps support healthy-looking skin and hair while contributing to a fresh, nourished and well-conditioned feel. It is commonly used in shampoos, conditioners, hair oils, creams, lotions and other personal-care formulations.

Panthenol
Panthenol, also known as Pro-Vitamin B5, is a moisturizing and conditioning ingredient commonly used in hair-care and skincare formulations. It helps attract and retain moisture, supporting soft, smooth and well-conditioned hair. In hair-care products, it can also help improve hair manageability and reduce the dry, rough feel associated with cleansing. It is commonly used in shampoos, conditioners, hair masks, serums and other hair-care products.

Aloe Barbadensis Leaf Juice
Aloe Barbadensis Extract, also known as Aloe Barbadensis Leaf Extract or Aloe Barbadensis Leaf Juice, is a common ingredient in cosmetics derived from the Aloe vera plant. Aloe Barbadensis Extract is a rich source of bioactive compounds such as polysaccharides, antioxidants, vitamins, and minerals. It possesses amazing soothing, hydrating, and anti-inflammatory properties, making it quite useful in skincare products. It helps to moisturize the skin, promote healing, reduce irritation, and improve the overall appearance of the complexion.

Ingredient Guide

Aqua (Water)
Aqua (Water) forms the base of the conditioner and helps bring the formula together.

Lauryl Glucoside
Lauryl Glucoside is a gentle, plant-derived cleansing ingredient used to create a mild and effective lather in skincare, hair-care and personal-care products. It helps remove dirt, excess oil and impurities while providing a comfortable cleansing experience. It is commonly used in face washes, body washes, shampoos, liquid soaps and other gentle cleansing formulations.

Decyl Glucoside
Decyl Glucoside is a gentle, plant-derived cleansing ingredient used to create a mild and effective lather in skincare, hair-care and personal-care products. It helps remove dirt, excess oil and impurities from the skin and hair without leaving them feeling excessively dry or stripped. It is commonly used in face washes, body washes, shampoos, liquid soaps and other gentle cleansing formulations.

Cocamidopropyl Betaine
Cocamidopropyl Betaine is a gentle cleansing and foaming ingredient commonly used in skincare, hair-care and personal-care products. It helps remove dirt, excess oil and impurities while creating a rich, creamy lather. It also helps improve the mildness and overall feel of cleansing formulations. It is commonly found in face washes, body washes, shampoos, liquid soaps and other cleansing products.

Moringa Oleifera Leaf Extract
Moringa Oleifera Leaf Extract, commonly known as Moringa Leaf Extract, is a plant-derived ingredient obtained from the leaves of the moringa tree. It is valued in skincare and hair-care products for its antioxidant and conditioning properties. It helps support healthy-looking skin and hair while contributing to a fresh, nourished and well-conditioned feel. It is commonly used in shampoos, conditioners, hair oils, creams, lotions and other personal-care formulations.

Aloe Barbadensis Leaf Juice
Aloe Barbadensis Extract, also known as Aloe Barbadensis Leaf Extract or Aloe Barbadensis Leaf Juice, is a common ingredient in cosmetics derived from the Aloe vera plant. Aloe Barbadensis Extract is a rich source of bioactive compounds such as polysaccharides, antioxidants, vitamins, and minerals. It possesses amazing soothing, hydrating, and anti-inflammatory properties, making it quite useful in skincare products. It helps to moisturize the skin, promote healing, reduce irritation, and improve the overall appearance of the complexion.

Panthenol
Panthenol, also known as Pro-Vitamin B5, is a moisturizing and conditioning ingredient commonly used in hair-care and skincare formulations. It helps attract and retain moisture, supporting soft, smooth and well-conditioned hair. In hair-care products, it can also help improve hair manageability and reduce the dry, rough feel associated with cleansing. It is commonly used in shampoos, conditioners, hair masks, serums and other hair-care products.

Glycerine
Glycerin (Glycerine/Glycerol) is a colorless, odorless, water-soluble humectant widely used in cosmetic and personal-care products. It attracts and binds water, helping to maintain skin hydration and reduce the feeling of dryness. Glycerin also provides skin-conditioning and softening benefits, leaving the skin feeling smoother and more supple. It is commonly used in creams, lotions, gels, cleansers, toners, soaps, hair-care products and oral-care formulations.

Polyquaternium-10
Polyquaternium-10 is a conditioning ingredient commonly used in hair-care and personal-care products. It helps improve the smoothness, softness and manageability of hair, while reducing the rough or tangled feel that can occur after cleansing. It also helps give hair a smoother appearance and a pleasant, conditioned feel. It is commonly used in shampoos, conditioners and other hair-care formulations.

Sodium Benzoate
Sodium Benzoate is a commonly used preservative in cosmetics and personal care products. It is the sodium salt of benzoic acid, a naturally occurring substance found in fruits like cranberries, plums, and apples. Sodium benzoate appears as a white, odorless crystalline powder or granules. Due to its antimicrobial properties, it helps prevent the growth of bacteria, fungi, and yeast, thus extending the shelf life of cosmetic products. Its natural origin and effectiveness in preservation make sodium benzoate a popular choice in various personal care products like lotions, creams, shampoos, and makeup items, ensuring their safety and longevity.

Potassium Sorbate
Potassium Sorbate is a commonly used preservative that helps protect cosmetic and personal-care products from the growth of unwanted yeast and mould. It helps maintain the freshness, stability and quality of formulations throughout their intended shelf life. It is commonly used in creams, lotions, gels, shampoos, cleansers and other water-based products.

Citric Acid
Citric Acid is a naturally occurring acid found in citrus fruits and is widely used in skincare and personal-care products to help adjust and maintain the desired pH of a formulation. It can also help support product stability and, in suitable formulations, gently remove surface impurities and improve the overall feel of the skin. It is commonly used in face washes, creams, lotions, shampoos and other personal-care products.

Fragrance (Parfum)
Fragrance contributes the product's scent.