Ingredient Guide

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What's inside your shampoo matters.

Clarifying hair care isn't about one ingredient doing everything. It's about how thoughtfully chosen ingredients work together to cleanse, refresh and support the feel of the hair and scalp.

For our Apple Cider Vinegar Shampoo, each key ingredient has a purpose. From Apple Cider Vinegar and Aloe Vera to gentle cleansing, hydration and conditioning support.

Every ingredient in our formula has a role to play. Some cleanse, some support the clarifying story, some support moisture and manageability, while others help maintain the texture, stability and freshness of the product.

Apple Cider Vinegar gives this shampoo its distinctive clarifying and balancing story, while Aloe Vera and Glycerine support the moisture and conditioning side of the formula. The glucoside and CAPB cleansing system provides the core cleansing function, and Polyquaternium-10 supports hair feel and manageability.

That's what we mean by thoughtfully formulated ingredients with a purpose, working together.

Here's a closer look at what each ingredient is doing in our Apple Cider Vinegar Shampoo.

Hero Ingredients

Apple Cider Vinegar
Apple Cider Vinegar is a fermented ingredient made from apples and is used in personal-care formulations for its cleansing, conditioning and refreshing properties. It can help remove excess oil and impurities while supporting a clean, balanced feel on the skin and scalp. It is commonly used in hair-care and skincare products, including shampoos, scalp-care products, cleansers and other personal-care formulations.

Aloe Barbadensis Leaf Juice
Aloe Barbadensis Extract, also known as Aloe Barbadensis Leaf Extract or Aloe Barbadensis Leaf Juice, is a common ingredient in cosmetics derived from the Aloe vera plant. Aloe Barbadensis Extract is a rich source of bioactive compounds such as polysaccharides, antioxidants, vitamins, and minerals. It possesses amazing soothing, hydrating, and anti-inflammatory properties, making it quite useful in skincare products. It helps to moisturize the skin, promote healing, reduce irritation, and improve the overall appearance of the complexion.

Decyl Glucoside
Decyl Glucoside is a gentle, plant-derived cleansing ingredient used to create a mild and effective lather in skincare, hair-care and personal-care products. It helps remove dirt, excess oil and impurities from the skin and hair without leaving them feeling excessively dry or stripped. It is commonly used in face washes, body washes, shampoos, liquid soaps and other gentle cleansing formulations.

Ingredient Guide

Aqua (Water)
Aqua (Water) forms the base of the conditioner and helps bring the formula together.

Decyl Glucoside
Decyl Glucoside is a gentle, plant-derived cleansing ingredient used to create a mild and effective lather in skincare, hair-care and personal-care products. It helps remove dirt, excess oil and impurities from the skin and hair without leaving them feeling excessively dry or stripped. It is commonly used in face washes, body washes, shampoos, liquid soaps and other gentle cleansing formulations.

Lauryl Glucoside
Lauryl Glucoside is a gentle, plant-derived cleansing ingredient used to create a mild and effective lather in skincare, hair-care and personal-care products. It helps remove dirt, excess oil and impurities while providing a comfortable cleansing experience. It is commonly used in face washes, body washes, shampoos, liquid soaps and other gentle cleansing formulations.

Cocamidopropyl Betaine
Cocamidopropyl Betaine is a gentle cleansing and foaming ingredient commonly used in skincare, hair-care and personal-care products. It helps remove dirt, excess oil and impurities while creating a rich, creamy lather. It also helps improve the mildness and overall feel of cleansing formulations. It is commonly found in face washes, body washes, shampoos, liquid soaps and other cleansing products.

Apple Cider Vinegar
Apple Cider Vinegar is a fermented ingredient made from apples and is used in personal-care formulations for its cleansing, conditioning and refreshing properties. It can help remove excess oil and impurities while supporting a clean, balanced feel on the skin and scalp. It is commonly used in hair-care and skincare products, including shampoos, scalp-care products, cleansers and other personal-care formulations.

Aloe Barbadensis Leaf Juice
Aloe Barbadensis Extract, also known as Aloe Barbadensis Leaf Extract or Aloe Barbadensis Leaf Juice, is a common ingredient in cosmetics derived from the Aloe vera plant. Aloe Barbadensis Extract is a rich source of bioactive compounds such as polysaccharides, antioxidants, vitamins, and minerals. It possesses amazing soothing, hydrating, and anti-inflammatory properties, making it quite useful in skincare products. It helps to moisturize the skin, promote healing, reduce irritation, and improve the overall appearance of the complexion.

Glycerine
Glycerin (Glycerine/Glycerol) is a colorless, odorless, water-soluble humectant widely used in cosmetic and personal-care products. It attracts and binds water, helping to maintain skin hydration and reduce the feeling of dryness. Glycerin also provides skin-conditioning and softening benefits, leaving the skin feeling smoother and more supple. It is commonly used in creams, lotions, gels, cleansers, toners, soaps, hair-care products and oral-care formulations.

Polyquaternium-10
Polyquaternium-10 is a conditioning ingredient commonly used in hair-care and personal-care products. It helps improve the smoothness, softness and manageability of hair, while reducing the rough or tangled feel that can occur after cleansing. It also helps give hair a smoother appearance and a pleasant, conditioned feel. It is commonly used in shampoos, conditioners and other hair-care formulations.

Sodium Benzoate
Sodium Benzoate is a commonly used preservative in cosmetics and personal care products. It is the sodium salt of benzoic acid, a naturally occurring substance found in fruits like cranberries, plums, and apples. Sodium benzoate appears as a white, odorless crystalline powder or granules. Due to its antimicrobial properties, it helps prevent the growth of bacteria, fungi, and yeast, thus extending the shelf life of cosmetic products. Its natural origin and effectiveness in preservation make sodium benzoate a popular choice in various personal care products like lotions, creams, shampoos, and makeup items, ensuring their safety and longevity.

Potassium Sorbate
Potassium Sorbate is a commonly used preservative that helps protect cosmetic and personal-care products from the growth of unwanted yeast and mould. It helps maintain the freshness, stability and quality of formulations throughout their intended shelf life. It is commonly used in creams, lotions, gels, shampoos, cleansers and other water-based products.

Citric Acid
Citric Acid is a naturally occurring acid found in citrus fruits and is widely used in skincare and personal-care products to help adjust and maintain the desired pH of a formulation. It can also help support product stability and, in suitable formulations, gently remove surface impurities and improve the overall feel of the skin. It is commonly used in face washes, creams, lotions, shampoos and other personal-care products.

Fragrance (Parfum)
Fragrance contributes the product's scent.