Ingredient Guide

What's inside your shampoo matters.

Good hair care isn't about one hero ingredient. It's about how thoughtfully chosen ingredients work together.

For our Protein Shampoo, each key ingredient has a purpose. From gentle cleansing to conditioning, hydration and care for weak or damaged-feeling hair.

Every ingredient in our formula has a role to play. Some cleanse, some condition, some support moisture and manageability, while others help maintain the texture, stability and freshness of the product.

The proteins give this shampoo its identity, but the complete formula creates the experience. Cleansing ingredients clean. Conditioning ingredients improve feel and manageability. Humectants support moisture. Texture-supporting ingredients help create the right formulation, while preservatives help protect the product.

That's what we mean by thoughtfully formulated ingredients with a purpose, working together.

Here's a closer look at what each ingredient is doing in our Protein Shampoo.

Hero Ingredients

Hydrolyzed Wheat Protein
Hydrolyzed Wheat Protein is a plant-derived hair-conditioning ingredient obtained by breaking wheat proteins into smaller components. It helps improve the softness, smoothness and manageability of hair while supporting a healthier-looking appearance. It can also help hair feel conditioned and less rough after cleansing. It is commonly used in shampoos, conditioners, hair masks, serums and other hair-care formulations.

Hydrolyzed Soy Protein
Hydrolyzed Soy Protein is a plant-derived hair-conditioning ingredient obtained by breaking soy proteins into smaller components. It helps improve the feel, softness and manageability of hair while supporting a smoother, healthier-looking appearance. It can also help hair feel conditioned and less rough after cleansing. It is commonly used in shampoos, conditioners, hair masks, serums and other hair-care formulations.

Panthenol
Panthenol, also known as Pro-Vitamin B5, is a moisturizing and conditioning ingredient commonly used in hair-care and skincare formulations. It helps attract and retain moisture, supporting soft, smooth and well-conditioned hair. In hair-care products, it can also help improve hair manageability and reduce the dry, rough feel associated with cleansing. It is commonly used in shampoos, conditioners, hair masks, serums and other hair-care products.

Complete Ingredient Guide

Aqua (Water)
Aqua (Water) forms the base of the conditioner and helps bring the formula together.

Cocamidopropyl Betaine
Cocamidopropyl Betaine is a gentle cleansing and foaming ingredient commonly used in skincare, hair-care and personal-care products. It helps remove dirt, excess oil and impurities while creating a rich, creamy lather. It also helps improve the mildness and overall feel of cleansing formulations. It is commonly found in face washes, body washes, shampoos, liquid soaps and other cleansing products.

Sodium Cocoyl Isethionate
Sodium Cocoyl Isethionate is a gentle cleansing ingredient derived from fatty acids of coconut and is commonly used in skincare and personal-care products. It helps remove dirt, excess oil and impurities while creating a rich, creamy lather. It provides a mild cleansing experience and helps leave the skin feeling clean, soft and comfortable. It is commonly used in facial cleansers, body washes, cleansing bars and other gentle cleansing formulations.

Glycerine
Glycerin (Glycerine/Glycerol) is a colorless, odorless, water-soluble humectant widely used in cosmetic and personal-care products. It attracts and binds water, helping to maintain skin hydration and reduce the feeling of dryness. Glycerin also provides skin-conditioning and softening benefits, leaving the skin feeling smoother and more supple. It is commonly used in creams, lotions, gels, cleansers, toners, soaps, hair-care products and oral-care formulations.

Aloe Barbadensis Leaf Juice
Aloe Barbadensis Extract, also known as Aloe Barbadensis Leaf Extract or Aloe Barbadensis Leaf Juice, is a common ingredient in cosmetics derived from the Aloe vera plant. Aloe Barbadensis Extract is a rich source of bioactive compounds such as polysaccharides, antioxidants, vitamins, and minerals. It possesses amazing soothing, hydrating, and anti-inflammatory properties, making it quite useful in skincare products. It helps to moisturize the skin, promote healing, reduce irritation, and improve the overall appearance of the complexion.

Hydrolyzed Wheat Protein
Hydrolyzed Wheat Protein is a plant-derived hair-conditioning ingredient obtained by breaking wheat proteins into smaller components. It helps improve the softness, smoothness and manageability of hair while supporting a healthier-looking appearance. It can also help hair feel conditioned and less rough after cleansing. It is commonly used in shampoos, conditioners, hair masks, serums and other hair-care formulations.

Hydrolyzed Soy Protein
Hydrolyzed Soy Protein is a plant-derived hair-conditioning ingredient obtained by breaking soy proteins into smaller components. It helps improve the feel, softness and manageability of hair while supporting a smoother, healthier-looking appearance. It can also help hair feel conditioned and less rough after cleansing. It is commonly used in shampoos, conditioners, hair masks, serums and other hair-care formulations.

Panthenol
Panthenol, also known as Pro-Vitamin B5, is a moisturizing and conditioning ingredient commonly used in hair-care and skincare formulations. It helps attract and retain moisture, supporting soft, smooth and well-conditioned hair. In hair-care products, it can also help improve hair manageability and reduce the dry, rough feel associated with cleansing. It is commonly used in shampoos, conditioners, hair masks, serums and other hair-care products.

Guar Hydroxypropyltrimonium Chloride
Guar Hydroxypropyltrimonium Chloride is a conditioning ingredient derived from guar gum and commonly used in hair-care formulations. It helps improve the softness, smoothness and manageability of hair, while making wet and dry hair easier to comb. It also helps reduce the rough, tangled feel that can occur after cleansing, leaving the hair feeling conditioned and easier to handle. It is commonly used in shampoos, conditioners, hair masks and other hair-care products.

Xanthum Gum
Xanthan Gum RD is a rapid dispersible xanthan gum produced by fermentation of carbohydrate with Xanthomonas campestris.

Citric Acid
Citric Acid is a naturally occurring acid found in citrus fruits and is widely used in skincare and personal-care products to help adjust and maintain the desired pH of a formulation. It can also help support product stability and, in suitable formulations, gently remove surface impurities and improve the overall feel of the skin. It is commonly used in face washes, creams, lotions, shampoos and other personal-care products.

Preservative
The preservative helps protect the shampoo from microbial contamination during normal use.

Fragrance (Parfum)
Fragrance contributes the product's scent.